How are some people able to publish so many ebooks so fast? I think the person who asked this question was actually referring to the phenomenon we see of people publishing hundreds, if not thousands, of ebooks on Amazon Kindle and playing the “numbers” game. The fact is, the people publishing hundreds of ebooks to Amazon Kindle Marketplace that way are NOT writing the ebooks themselves. They are getting that content from one of several sources.
Private Label Rights Content
This is the perennial favorite of the bulk publishers on Amazon right now. The problem is, even with only a few people using the same ebook content, consumers are starting to complain. When consumers start to complain, big companies get angry. When big companies get angry, they start kicking authors off Kindle.
Don’t forget, Amazon is the same company that fired tens-of-thousands of affiliates with the click of a mouse in any state where they didn’t like the sales tax laws. This is the same company that has sophisticated software that merchandises products like no other company in history. Don’t you think they can sniff out duplicate content in about one nanosecond? Don’t you think they have the cajones to kick anyone they want off their platform without a second look (and do it automatically)? Of course they can and they will – just wait and see!
Public Domain Content
The other major way people are publishing bulk content on Amazon is with public domain content. Public domain content is content that the copyright has either expired or was never in place (as is the case with U.S. Federal Government content). Amazon pays only a 30% royalty on this content to help discourage its distribution, but even that doesn’t completely cut down on the amount of duplicate submissions.
Now, the reality is, Amazon will only let this go on for so long. Just like Google allowed less-than-perfect advertisers on their AdWords system to build momentum in the beginning, only to later “slap” and ban those same advertisers, Amazon will do the same. By selling tens-of-millions of Kindles, Amazon needed millions of CHEAP ebooks to satisfy the consumption demands of those new Kindle owners. But, over time and like any good publisher, Amazon will cull out and get rid of the crappy ebooks. Maybe they won’t ban the authors like Google did advertisers, but they’ll just restrict how those duplicate ebooks show up in the search results (which accomplishes the exact same thing).
So, bottom line: if you want to make it in the Amazon ebook world and you want to have a lot of titles up for sale, you need to do one or two things. First, become a prolific ebook author in your own right. Turn out a 40-50 page ebook every other week for the next year and do some basic but solid marketing of your titles. At the end of the year you’ll have 25 casino online ebooks for sale. If you can sell 5 per day of each title (that’s a measly 150 copies per month per ebook) and average $2.80 profit per ebook (that’s a cover price of $3.99), that comes out to $350 per day, or $127,750.00 per year. In the popular vernacular, “That don’t suck!”
Your second option is to find writers willing to pump out new, original titles for you at slave-wage prices. This method is used by a much smaller number of bulk publishers who hire cheap ghost writers off Fiverr.com and similar sites springing up all over the web. For around $15-100 you can hire someone to write a 20-50 page ebook. These writers typically either re-write existing content or come up with something from scratch. To make this model work, bulk publishers need to invest reasonably heavily (compared to other methods) on the front end, and then hope to recoup their expenses over the long haul. It’s doable, but the quality of the writing, turnover of the writers, and headaches for managing the process might not make this an option for everyone.
So, the choice is yours. With Amazon (and Barnes & Noble and the iBook Store), the opportunities to build a solid ebook business have never been better. But, despite what the get-rich-quick idiots would have you believe, there is a real price to be paid one way or the other. If you build your business on quality content, I believe you can stick around for the long haul. If you build on gimmicks and “holes in the system” then you’ll just be another flash-in-the-pan ebook author. Which do you want to be?