– by Guest Blogger – Connie Ragen Green
Affiliate marketing is an excellent way to start monetizing your online business. Being able to control and distribute your affiliate links effectively becomes a crucial part of this process. I use a powerful Three Step System that works very well in any niche, and I want to share it with you here.
When I think back to the days when I was just starting out with affiliate marketing, it”s a wonder I did not just give up. It was all so confusing to me and there was no one around to help me or to answer my questions. This was in 2006, way before social media was around.
Finally, I was able to figure out how to find my affiliate link for someone”s product I wanted to recommend, and this alone felt like a great accomplishment. The problem was that these links, referred to as “raw” or “naked”, were long and ugly. Another issue was that the article directories, sites like EzineArticles.com, would not allow you to use an affiliate link in the resource box at the end of your article. If I wanted to promote a product through my affiliate link in this way, I would have to find another strategy.
There were link shortening services available, such as TinyUrl.com and Bit.ly, but again, these types of links were not allowed by the article directories. I realized very quickly that I would need to purchase my own domain names to recommend products through my affiliate links. This led to my purchasing many, many domains and soon I was overwhelmed with a system that was not working for me at all. If you are just getting started as an affiliate you may be able to relate to this.
Eventually I created a system to promote the exact people and products I was using, benefitting from, and wanted to recommend to others. This system also benefited me by building my credibility, increasing my visibility online, and growing my list in a strategic way that would serve me for years to come.
In Step One of my system, I first purchase three domain names related to the name and type of product. For example, if I was promoting Jim”s training on using video sales letters, I would include something about that – using video sales letters -in each of the domains I purchase. One of the domains I purchased would then be forwarded directly to the product through my affiliate link. This is done by first obtaining your affiliate link from the person”s program for which you will be an affiliate, and then by forwarding it to the domain you have purchased for this purpose. I use GoDaddy as my domain registrar, but this works in a very similar way with other companies who register domains.
Now it”s time to promote the product through your domain in as many ways as possible. This will include:
- Posting product reviews on your blog and including your domain within the post
- Writing articles to submit to EzineArticles.com and other directories where your domain will be included in the Resource Box at the end of the article
- Putting together short reports on the topic and including your domain within the report and again at the end in a Resources section
- Setting up Squidoo lenses and featuring the product through your domain name
- Hosting teleseminars where you talk about the product and give out your domain name to the listeners
- Making videos on the topic and sharing your domain there
- Interacting on social media and starting discussions on the topic to give you a reason to share your domain name
- Marketing to your list through your autoresponders and regular broadcast emails
These activities can be repeated over and over again to ensure maximum exposure to prospects in your target market. Be sure to let the product owner know that you have purchased their product, used it, benefitted from it, and are now recommending it to people who are coming to you as a trusted advisor. This will build and strengthen your relationship with this product owner over time as they get to know you better.
Step Two of my system involves setting up an optin page for the topic on which you are recommending. This page would be set up at the second domain you have purchased. In this example, if I were recommending training on video sales letters, that is exactly what my new page would address. I am now building my own list on this topic, and this will give me access to best online casino even more people who will be interested in knowing more about products that will be of benefit to them – video sales letters in this example. Be sure to write a short report to use as your free giveaway on this topic. This report will address at least one specific problem encountered by people who are searching for this information. In Step Three I will explain how you can repurpose this short report in an even more powerful way.
Market this optin page in a similar way as I described above. The idea is to let people know that you have information on a topic that is of interest to them and that solves a problem they need help with in this specific area. When you email your list about this it will serve as a way to segment them from the rest of your list in terms of their current interests.
Step Three, the final step in this system, is to create your own simple product that is directly related to the original product you have been promoting as an affiliate. The idea here is that you will have much more credibility when promoting the affiliate product if you also have your own product – one that is created by you and based upon your knowledge of the topic. Your product will complement and enhance the affiliate product, even though your primary goal may be to continue as an affiliate marketer. Keep this process as simple as possible.
I find that the quickest and most effective method for creating a product for this purpose is to create a sixty to ninety minute video training and include a resource guide as a PDF download. This resource guide will be based on the short report you have already written during Step Two, with additional information added, including details of the affiliate product you have been promoting all along. You can also compare and contrast the two products to your advantage. Remember that people who purchase one product on a specific product are more likely to purchase an additional one very quickly. This entire process of product creation can be completed during an afternoon, and put on the market for sale within a day or two. Write a very short sales letter to explain the benefits to your prospects, and price it at $27 or $37 for best results.
This Three Step System will serve you for years to come as you grow your online business and increase your marketing skills and knowledge. In a very short time you will have formed a relationship with the creator of the original product, set up your own sales funnel by setting up your optin page, and added a product to your inventory that will bring you direct sales and help you to sell even more of the affiliate product you have been recommending. It”s a win-win situation for everyone involved.
Connie Ragen Green is a former classroom teacher and real estate appraiser who left it all behind to come online at the end of 2005. She quickly discovered affiliate marketing and now teaches this online marketing strategy to people around the world. If you want to learn more about Connie”s Affiliate Marketing techniques, check out “Affiliate Marketing Secrets Explained” right now!